One District One Product (ODOP) and India’s Local Economic Transformation

 

 

1. One District One Product (ODOP) began in Uttar Pradesh in 2018, where Moradabad brassware was selected as a district signature product under a state-led economic initiative.

2. As of December 2025, ODOP had been adopted nationally and scaled to over 770 districts, extending its reach to millions of artisans, entrepreneurs, farmers, and producers.

3. ODOP is spearheaded by the Department for Promotion of Industry and Internal Trade (DPIIT) to unlock district economic potential, promote balanced regional growth, and strengthen local competitiveness.

4. ODOP products are selected by States and Union Territories based on existing district ecosystems, and the final approved product list is communicated to DPIIT.

5. More than 1,200 ODOP products have been listed on the DPIIT digital portal, spanning sectors such as textiles, food products, handicrafts, minerals, and traditional district specialities.

6. ODOP expands market access through digital channels, including the Government e-Marketplace (GeM) ODOP Bazaar and other state-level e-commerce platforms for wider product visibility.

7. At Uttar Pradesh International Trade Show 2025, the ODOP Pavilion featured 466 stalls and generated business leads and deals valued at ₹20.77 crore.

8. During Mahakumbh 2025 in Prayagraj, a dedicated 6,000 square metre ODOP exhibition zone displayed crafts from across India and numerous geographically indicated district products.

9. The Mahakumbh 2025 ODOP showcase included 75 geographically indicated products from Uttar Pradesh, of which 34 belonged specifically to the Kashi region.

10. Under ODOP in Uttar Pradesh, exports increased by 76 percent, rising from ₹88,967 crore in 2017-18 to ₹1.71 lakh crore in 2023-24.

11. Projects worth ₹6,000 crore were sanctioned in Uttar Pradesh under the ODOP Margin Money Scheme, supporting enterprise expansion and district-level economic transformation.

12. More than 1.25 crore ODOP artisans in Uttar Pradesh were trained and given modern toolkits under the ODOP Skill Development and Toolkit Distribution Scheme.

13. PM Ekta Malls are planned as dedicated retail and display hubs for ODOP, geographical indication, and handicraft products, with 29 Unity Malls approved across 27 states.

14. PM Ekta Malls are supported by ₹5,000 crore interest-free assistance, with at least ₹100 crore allocated per state to strengthen artisanal visibility and entrepreneurship.

15. ODOP has gained global outreach through over 80 Indian Missions, three overseas retail stores, and inclusion of ODOP products in gifting during G20 meetings.

 

Must know Terms :

1. Moradabad

Moradabad, in Uttar Pradesh, became one of the earliest and most visible examples of ODOP after its brassware was selected as the district’s signature product in 2018. Known for generations of brass artisans, the city gained branding, market access, and institutional support under the programme. Its selection marked the beginning of a state experiment that later expanded into a nationwide district-based economic initiative.

2.DPIIT

DPIIT stands for Department for Promotion of Industry and Internal Trade. It spearheads ODOP at the national level and coordinates the effort to unlock district economic potential, promote balanced regional growth, and strengthen local competitiveness. States and Union Territories communicate their final selected ODOP products to DPIIT. More than 1,200 ODOP products have been listed on its digital portal across multiple sectors.

3.UPITS

UPITS refers to Uttar Pradesh International Trade Show. At UPITS 2025, ODOP received major national and international visibility through a dedicated pavilion. The ODOP Pavilion featured 466 stalls and generated business leads and deals worth ₹20.77 crore. The event became an important platform for showcasing district-specific products of Uttar Pradesh and demonstrating how ODOP can connect local producers with wider markets and commercial opportunities.

4.GeM

GeM stands for Government e-Marketplace. Under ODOP, GeM supports digital market access through the GeM-ODOP Bazaar, where district-specific products are showcased to wider buyers. This helps artisans and producers reach larger markets beyond local trade channels. In the ODOP framework, GeM serves as a public digital commerce platform that improves product visibility, expands outreach, and supports institutional access for local economic products.

5.EktaMalls

EktaMalls refers to PM Ekta Malls or Unity Malls, planned as dedicated retail and display hubs for ODOP, geographical indication products, and handicrafts. They are designed to provide space for every State and Union Territory to showcase signature products. A total of 29 Unity Malls have been approved across 27 states. They are backed by ₹5,000 crore interest-free support, including at least ₹100 crore per state.

6.ODOPBazaar

ODOPBazaar refers to the dedicated ODOP storefront created on GeM for showcasing district-specific products. It functions as an e-commerce access point for local artisans, producers, and small enterprises under the One District One Product initiative. Through this digital marketplace model, ODOP products gain wider visibility and buyer access. It is part of the broader effort to strengthen sales, branding, and outreach through online channels.

Key Takeaways

a.ODOP empowers local artisans, reviving traditional skills and creating livelihoods.

b.The initiative has scaled nationwide, transforming over 770 districtsinto economic hubs.

c.Started in Uttar Pradesh, it is now India’s most celebrated initiative in local economic transformation.

d.E-commerce onboarding initiatives such as the Government e-Marketplace (GeM)-ODOP Bazaar showcase and feature some of India’s finest ODOP offerings.

 

MCQ :

1. One District One Product began in Uttar Pradesh in:
A) 2016
B) 2017
C) 2018
D) 2019

2. Under the initial ODOP experiment, Moradabad was identified for:
A) carpets
B) brassware
C) glassware
D) wooden toys

3. As of December 2025, ODOP had been scaled nationally to over:
A) 570 districts
B) 670 districts
C) 770 districts
D) 870 districts

4. ODOP at the national level is spearheaded by:
A) Ministry of MSME
B) DPIIT
C) NITI Aayog
D) NABARD

5. The final approved ODOP product list from States and Union Territories is communicated to:
A) RBI
B) GeM
C) DPIIT
D) GSTN

6. More than how many ODOP products have been listed on the DPIIT digital portal?
A) 800
B) 1000
C) 1200
D) 1500

7. ODOP expands digital market access through the Government e-Marketplace platform known as:
A) RuralCraft Portal
B) GeM ODOP Bazaar
C) IndiaMart Gram Hub
D) Artisan Link India

8. At Uttar Pradesh International Trade Show 2025, the ODOP Pavilion featured:
A) 266 stalls
B) 366 stalls
C) 466 stalls
D) 566 stalls

9. The ODOP Pavilion at UPITS 2025 generated business leads and deals worth:
A) ₹10.77 crore
B) ₹15.77 crore
C) ₹20.77 crore
D) ₹25.77 crore

10. During Mahakumbh 2025 in Prayagraj, the dedicated ODOP exhibition zone covered:
A) 3,000 square metre
B) 4,000 square metre
C) 5,000 square metre
D) 6,000 square metre

11. The Mahakumbh 2025 ODOP showcase included how many geographically indicated products from Uttar Pradesh?
A) 55
B) 65
C) 75
D) 85

12. Out of the geographically indicated products displayed at Mahakumbh 2025, how many belonged to the Kashi region?
A) 24
B) 34
C) 44
D) 54

13. Under ODOP in Uttar Pradesh, exports increased by:
A) 56 percent
B) 66 percent
C) 76 percent
D) 86 percent

14. Projects worth how much were sanctioned in Uttar Pradesh under the ODOP Margin Money Scheme?
A) ₹4,000 crore
B) ₹5,000 crore
C) ₹6,000 crore
D) ₹7,000 crore

15. PM Ekta Malls have been approved across:
A) 19 states
B) 21 states
C) 24 states
D) 27 states